Saturday, May 1, 2010

Bon Chic, Bon Genre

Saturday, May 1, 2010
I admire a countless number of fashion designers and each for quite varying reasons. Perhaps I am drawn to the exotic colors in a particular collection or I find the style and fit of the designers’ garments to be particularly flattering on my body type. No matter what the reason may be, I get my inspiration through different designers and their savoir-faire. Although I am influenced by a variety of designers, there is one particular man who never ceases to amaze me. From season to season, he creates beautiful garments that make most every woman of all shapes and sizes feel confident. Who is this man I speak so highly of? Meet Max Azria.

Max Azria is a very talented designer who understands the shape of a woman. He has several successful lines including Hervé Léger, BCBGeneration, Max Mara, Max and Cleo, Max and Miley, and my favorite BCBG Max Azria. In each of his clothing lines, he emphasizes the importance of feeling comfortable. It is almost impossible for a woman to act and feel confident if she feels uncomfortable in the garment she is donning. The fibers you will find most commonly in his garments are rayon, nylon, and spandex. Azria’s creations have a very flowing drape and it usually clings to the body to show off the curves. Thanks to the use of these stretchy, form-fitting fabrics, women are able to “mold” the garment to their body shape.

Beyond the conceptual ideas behind the design-process comes a strategically planned construction-process. While paying close attention to body shape, Max Azria places each ruffle, gather, pleat, and dart in the most flattering way possible. Making the customer look good is rather important, not only for self-esteem, but because it makes the designer look good. Most of Max’s designs can be described as sophisticated, sexy, and feminine. His garments range from a beautifully tiered halter dress with gathers to a tight and clingy “power skirt”. The “power skirt” is not to be worn by the shy and modest. It is for the bold and confident woman with nothing to hide.

Max Azria’s designs can be worn by all types of women. Whether the customer is a laid-back beach bum or a high-society business woman, there is the perfect garment waiting to be found. I could speak for hours on end about the reasons I find Max Azria so influential. Every time I enter his store, I feel the immediate urge to touch, try on, and purchase. No other designer has ever continuously had such a toxic impact on me. It is best I lock away my wallet before entering the store!
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